Page 3 – A Local Buzz

SEO Link Building Isn’t Dead

In the beginning, link building was all we needed to rank your website.¬† We didn’t even need content on the page. ūüôā¬† And it didn’t matter where the links came from.¬† Many “black hat” SEO practitioners built junk sites and created links based on those junk sites. Which did not help searchers find what they […]

How Facebook Decides What You See

With all your Facebook friends and connections, how does Facebook decide which of their posts you see? You will hear a lot of grumbling from businesses about how Facebook doesn’t show you their content but think about it – is that what you want?¬† How many pages do you “like”?¬† How many of your high […]

How to Get Website Traffic with SlideShare

What is SlideShare? SlideShare is a platform for sharing what you know and love through presentations, infographics, documents and more. You upload your ‚Äúpresentation‚ÄĚ to the SlideShare website and share it with the world. Think of it as the YouTube of the written word. (And you can put YouTube videos in your SlideShare presentations.) LinkedIn […]

Stuck on a Problem? Play Solitaire

I have long had the habit of playing Solitaire when I got “stuck”.¬† As a child, I have fond memories of my grandmother playing solitaire when she got home from work.¬† We had what we called a “lap board”; I suppose a precursor to some of the gadgets sold today as laptop desks.¬† She used […]

Loyalty Programs and Group Buy

[Loyalty Marketing] Here is a great example of one of our loyalty program “group buy” ideas. Last holiday season eight retailers in a mall got together to create a group deal. It worked like this: customers who were near the mall received an offer (via SMS, they had previously opted-in to the offers) from one […]

Citations: The Type You WANT To Get

When I first heard the term “citations” my mind immediately pictured flashing blue lights in the rear view mirror. ¬†Fear not, the citations described here are the type of citation you WANT. Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. […]

How to Build an Audience Using Gamification

Back in November, Firepole Marketing‚Äôs Content Editor made a complete and utter fool of herself. On purpose. And she was happy to do it. She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette […]

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