Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid search, […]
Reputation Marketing is one of our core services. So… I am always on the lookout for good (and not so good) examples of businesses doing reputation marketing. Like Bell Canada. Ouch! Unintentionally hilarious attempt by Bell Canada to stack the deck in their favour with their new “My Mobility App”. Read how it was discovered […]
Follow Taco Bell’s campaign to judge whether it succeeds or not. What are your takeaways?
Even if you have not dumped a bucket of ice on your head for charity, you surely know what the Ice Bucket Challenge is. Every marketer and charity in town wishes they could come up with a slam dunk hit like the ALS Association. So.. let’s take a few minutes and reverse engineer how it […]
By now, you aren’t surprised when Facebook changes a feature you depended on. This time, however, the change is good for those of us who have Facebook Fan Pages. This week, Facebook announced a slight tweak to the News Feed algorithm. You will see more “text-only” posts from friends in your News Feed. (As opposed […]
WIN FREE IPAD! I’m sure you have seen contests where the prize is a free IPad yet the business running the contest has no connection to IPads, or Apple or even any connection to what you can do with IPads. When I logged into Spotify today I saw a great promotion from Wendy’s that appealed […]
We all want our Facebook content to be valuable to our listeners. One measure of the value of our content is how often it is shared. Shortstack, a fabulous Facebook application developer, created this infographic showing the words to use if you want your content shared. Their list was compiled from evidence, not guessing.